We are becoming more familiar with the concept of Influencers Marketing. Just a few brands are not using the phenomenon of social networks to announce their novelties and neither those social network profiles who succeed in them. The numbers speak for themselves, according to a survey conducted by Nielsen, only 33% of consumers rely on traditional ads to make their purchases, while 92% of respondents are guided by recommendations.
That said, is not rare that advertisers had gone crazy by increasing collaborations with influencers in social networks. In the words of Alfonso Prim, COO and co-founder of Innokabi, “identifying the most relevant influencers in each industry is the main challenge for 70% of marketers.” Now, let’s see what are the search tools most used by professionals:
This content marketing tool allows you to discover, measure, and monitor content. In this way, we can find the writers, bloggers, and publications more accurate based on certain keywords. Buzzsumo succeeds in filtering influencers by taking into account their scope, authority, influence, and engagement.
Keep in mind that influencers are not just those who have a large number of followers. Brands are increasingly focusing more on micro-influencers who are people with less reach, but greater digital influence among their audience.
Brand 24 monitors the brand names on Facebook and Twitter in real time. Therefore, the tool allows to respond to the interactions quickly. In addition, it provides an analysis, which includes whether the feelings towards the brand are positive or negative. In this way, it is easier to identify who speaks about your brand and how it does it.
Klout is a help tool for people who want to excel in social networks. It scores the influence of each social profile from 1 to 100. The criteria used to assign the score are: the number of interactions – number of followers, retweets, mentions … – and votes given by other Klout users.
Brandwatch shows the influencers of a certain area on Twitter, LinkedIn, and Facebook based on a rating from 1 to 100, just like Klout. This
ranking is based on the weighting of three factors: the authority, the activity, and the audience of the account. Brandwatch keeps track of the audience so we know what content we need to share and identifies the influencers of our audience.
Booshaka is an online tool to find influencers on Facebook. Booshaka offers, within 48 hours, a ranking of the 10 best followers of each profile. It also offers other data of interest, like similar audiences, the likes of the fans, the best keywords, and general statistics.
Klear seeks influencers on Twitter, Instagram, Blogs, Facebook, and Youtube. It is very easy to use, just select your area of influence (technology, automotive, fashion …) or write it in the search panel to find the profiles most related to the desired audience.
As we said before, one of the biggest challenges for brands is finding the right people to talk about them on social networks. Thanks to the tools like the ones we mentioned, we can avoid spending so many resources searching the networks to spend more time creating the best of the campaigns.