News

Co-creating content with Influencers or allow them to wing it?

Content is one of the most important parts of an influencer marketing campaign as it’s what attracts the audience.  Content can be a complete success or a disaster, this is why is so important to pay attention to it,  to develop an appropriate strategy, and to decide...

Kasitoko in the Marketing Week London

The Marketing Week Live held in London -from the 7-8 March- gathered the latest topics in marketing and key players through conferences, workshops, exhibitors, and experts. This event is currently organized by the Marketing Week, one of the most importants marketing...

The power of influence

Do you have that person who is a “bad” or “good” influence in your daily life decisions? The one who says “let’s go for some donuts”, when you are trying to eat healthy, or the one who grab your phone when you are about to text that someone you...

Top 5 influencer marketing campaign examples

Nowadays we are still surprised by the repercussion that a single image can have on a TV ad or a few words on a radio show. “What if you look at the new product of …” or “did you listen to what they said on the radio about …”...

How to differentiate micro-influencers, influencers and celebrities?

The irruption and arise of Influencer Marketing and social networks have revealed that is not necessary to be a pop star in order to have an extra income thanks to the advertisers. The so-called influencers and micro-influencers have climbed into the cart, but …...

How to find influencers

We are becoming more familiar with the concept of Influencers Marketing. Just a few brands are not using the phenomenon of social networks to announce their novelties and neither those social network profiles who succeed in them. The numbers speak for themselves,...